Gone are the days when slapping a site up was an assurance that traffic will appear from the ether. With competitors as fierce as ever, the "if you construct it they will come" mindset simply won't cut it. Unlike social media or paid ads, people do not encounter your website during the course of their typical day to day activities online.
And if you're not ranking on page one, you're missing out on out on the 97% of web traffic that never bothers to click past the first page. The most basic way to grow traffic to your website is to tell everyone about it. Print the URL of your site on your business cards and at the bottom of all your marketing materials.
Place a link to your site on your social networks pages and anywhere else you can consider. But the most reliable way to boost your website's online visibility and ranking is by employing a search engine optimization (SEO) method that focuses on website optimization in addition to high quality link structure and material.
People see the value you offer and even share it with buddies. Paid advertisements are another method to get your organization in front of people who aren't already in your circle. You do not want to go TOO wide with the funnel, so make sure your ads and content are appropriate to the perfect client you want to draw in.
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