Gone are the days when slapping a site up was a warranty that traffic will appear from the ether. With competitors as strong as ever, the "if you construct it they will come" mindset just will not cut it. Unlike social media or paid advertisements, people don't encounter your site during the course of their normal day to day activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never ever bothers to click past the first page. The easiest way to grow traffic to your site is to inform everybody about it. Print the URL of your site on your business cards and at the bottom of all your marketing products.
Place a link to your website on your social media pages and anywhere else you can think of. But the most effective way to boost your website's online visibility and ranking is by using a seo (SEO) strategy that concentrates on site optimization in addition to high quality link structure and material.
People see the value you use and even share it with friends. Paid advertisements are another way to get your business in front of individuals who aren't currently in your circle. You do not want to go TOO wide with the funnel, so make sure your advertisements and material are appropriate to the ideal client you want to draw in.
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