Gone are the days when slapping a website up was a guarantee that traffic will appear from the ether. With competitors as intense as ever, the "if you develop it they will come" mentality just won't suffice. Unlike social networks or paid advertisements, individuals do not run across your site during the course of their normal everyday activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never ever bothers to click past the very first page. The easiest way to grow traffic to your site is to inform everybody about it. Print the URL of your site on your company cards and at the bottom of all your marketing materials.
Location a link to your site on your social networks pages and anywhere else you can think of. The most reliable method to strengthen your website's online visibility and ranking is by using a search engine optimization (SEO) method that focuses on site optimization as well as high quality link structure and content.
People see the value you use and even share it with friends. Paid ads are another method to get your company in front of individuals who aren't already in your circle. You do not want to go TOO wide with the funnel, so make sure your ads and material are relevant to the ideal client you want to bring in.
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